Steven Greenway was appointed Chief Executive Officer of Saudi Arabian low-cost airline flyadeal in January 2024, bringing with him over 25 years of travel, airline, loyalty and advisory experience gained around the world. He was a founding member and Chief Commercial Officer of Scoot, Singapore Airlines’ successful LCC subsidiary; CEO of reward-U, a pioneering Hong Kong loyalty/lifestyle programme; and President of Swoop, WestJet’s ultra low-cost subsidiary in Canada. With exposure in C-level and executive board roles in Europe, Middle East, Asia and North America, his expertise ranges from sales and distribution to planning and revenue management, ancillary revenue, digital commerce, loyalty and strategy. In recent years, he joined Boards in the manufacturing AI space (T-DAB.AI - UK), Virtual Reality pilot training (VTR - USA) and airline commercial solutions (Caravelo - Spain). Prior to joining flyadeal, he was President Commercial of Pangiam, a solutions and service provider designing the efficient flow of people and goods across industries, including travel and transportation. Steven has Bachelor degrees in Economics and Political Science.

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