Shubhodeep Pal is the Chief Operating Officer at SimpliFlying, a global aviation-focused consultancy that has worked with over 120 airlines and airports. He has nearly 15 years' experience in aviation across digital transformation, customer experience, product development and sustainability strategy. He is currently focused on delivering high-impact sustainability research, resources and products focused on net zero aviation by 2050. He is a frequent speaker and panelist at industry conferences and has delivered training workshops for senior aviation executives. Shubhodeep has also written extensively on industry issues: his most recent publication is the Sustainable Aviation Outlook Report 2024.