Marketing, Etihad Airways
Senior Vice President
Shane O’Hare was appointed as Senior Vice President, Marketing at Etihad Airways in November 2014. He is responsible for developing and implementing the airline’s global marketing strategy and also focuses on core functions such as brand management, communications, product and service development, and sales and distribution strategies.
With an unrivalled mix of experience in airline marketing and management, Mr O’Hare has held a range of senior executive positions in the Gulf and internationally. He started his career with Qantas Airways, before founding Seair Pacific, a regional airline and tourist operation.
After selling that business and completing an MBA at Bond University, he joined Ansett Australia. Over a seven year period, he helped the airline build its international presence and service offering, culminating in Ansett’s entry into Star Alliance. Mr O’Hare was then appointed as the global alliance’s first Director of Marketing.
In 2002, Mr O’Hare moved to the Kingdom of Bahrain, where he spent five years as Head of Marketing at Gulf Air, before taking on the role of President and CEO at Royal Jet, the largest private jet company in the Middle East. Over a seven year period, he helped to develop Royal Jet into one of the most successful private jet brands in the world.